To make your event available for purchase on your marketing website, you must first push it live.
To do so:
Click the STOREFRONT icon along the left blue navigation bar
Click Events
Select the unpublished event you would like to push live
Click “Product Configuration” on the left
Click “Go Live” in the top-right corner
To check the final product, click the eyeball icon in the top right corner, then go to your shop page!